Showing posts with label Cosmetics Unit. Show all posts
Showing posts with label Cosmetics Unit. Show all posts
Thursday, 3 December 2009
Wednesday, 21 October 2009
Cosmetics advert analysis questions
'Freyja is 26. She works for a large branding company agency. She lives alone and has a cat. She works hard and enjoys her job. She likes to be independent and has a strong character. She socialises with friends at the weekend, going to cafes and bars. She is good at balancing her time well between her work and social life, she believes it is important for women to have a good career she enjoys and close friends. She is good with money; she likes high quality lasting products as she feels they are worth the extra cost.
The target audiences for my advert are social climbers and succeeders. They are most likely to be young professionals. I chose to advertise a red lipstick this was because it connotes strength, feminity, power, and naturally stands out- individuality I felt that this perfectly suited the target audience. The advert appeals to the audience by connoting strength, independence, wisdom, success and individuality. Having chosen to advertise a lipstick it was important that the face of the model, being the main focal point of the advert gave connotations of the audience’s ambitions and ideology, I had this in mind when constructing the advert.
The face of the model is highly illuminated making it look radiant; this draws the reader’s eye/attention to the face. A strong radiant face connotes wisdom, power, strength and beauty/purity. The use of simple strong 'classic' make up makes the model look sophisticated, fashionable, feminine and professional. This appeals to the readers ambitions to be individual, strong, and independent. The dark eye make up draws in the reader’s attention to the eyes, it frames them. I decided to have the model looking up in to the sky as this shows she has ambition and that she has hopes/goals, her eyes are locked into the dark and gripping excitement of her fate. This appeals to the audiences ambitions to be successful, to achieve and strive. There is a pleased expression on her face showing that she is confident and happy with who she is and what she stands for. This appeals to my audience because they are confident and stand for what they believe in.
The model is wearing a fur coat; this connotes luxury, strength, and individuality, all these of which can all be linked to success and are all appealing to the target audience. The reader can only see the arm of the coat, enough to be seen and appealing as part of the advert but not too much to distract the readers eye and divert the focal point of the advert. The advert has a strong colour scheme red, black and white, these colours all being strong on there own and also complimenting each together when together. Black is the colour of authority and power, white symbolises innocence and purity. The most emotionally intense colour, red stimulates a faster heartbeat and breathing. It is also the color of love, it draws attention. I chose these colours as they all have connotations of which the target audience aspired to be/where attract to. When designing the logo for the product I knew it had to have a name which could be related to the discussed ideals. When looking at my chosen picture Roxie came into my head, it seemed to fit perfectly and stand for everything I was trying to make my advert stand for. I used a 'hand written' style font to give the look of it having being written in lipstick. I put black and red roses (connoting passion, feminity), and lips (connoting passion feminity and relating to the advert matter) behind/around the font, complimenting my advert and enhancing the visual appeal to the target audience.
I used a digital camera to take the photos of my model. I took several and choose one, this was based on a criteria that it had to have: the right lighting, and most importantly the lips looked strong and highlighted. I found the digital camera easy to use, it made it easy for me to take good photos and upload them with ease onto my computer. I edited my advert in Photoshop. It was the first time I had used Photoshop but with some instruction found it easy to find my way around the programme and make use of the tool/effects. Photoshop allowed me to construct my advert to be as I wanted it and is where I really made the advert come alive.
My advert represents women as strong and independent; that they are passionate, individual and enjoy being so. They can be successful and social climbers in a patriarchal world.
The target audiences for my advert are social climbers and succeeders. They are most likely to be young professionals. I chose to advertise a red lipstick this was because it connotes strength, feminity, power, and naturally stands out- individuality I felt that this perfectly suited the target audience. The advert appeals to the audience by connoting strength, independence, wisdom, success and individuality. Having chosen to advertise a lipstick it was important that the face of the model, being the main focal point of the advert gave connotations of the audience’s ambitions and ideology, I had this in mind when constructing the advert.
The face of the model is highly illuminated making it look radiant; this draws the reader’s eye/attention to the face. A strong radiant face connotes wisdom, power, strength and beauty/purity. The use of simple strong 'classic' make up makes the model look sophisticated, fashionable, feminine and professional. This appeals to the readers ambitions to be individual, strong, and independent. The dark eye make up draws in the reader’s attention to the eyes, it frames them. I decided to have the model looking up in to the sky as this shows she has ambition and that she has hopes/goals, her eyes are locked into the dark and gripping excitement of her fate. This appeals to the audiences ambitions to be successful, to achieve and strive. There is a pleased expression on her face showing that she is confident and happy with who she is and what she stands for. This appeals to my audience because they are confident and stand for what they believe in.
The model is wearing a fur coat; this connotes luxury, strength, and individuality, all these of which can all be linked to success and are all appealing to the target audience. The reader can only see the arm of the coat, enough to be seen and appealing as part of the advert but not too much to distract the readers eye and divert the focal point of the advert. The advert has a strong colour scheme red, black and white, these colours all being strong on there own and also complimenting each together when together. Black is the colour of authority and power, white symbolises innocence and purity. The most emotionally intense colour, red stimulates a faster heartbeat and breathing. It is also the color of love, it draws attention. I chose these colours as they all have connotations of which the target audience aspired to be/where attract to. When designing the logo for the product I knew it had to have a name which could be related to the discussed ideals. When looking at my chosen picture Roxie came into my head, it seemed to fit perfectly and stand for everything I was trying to make my advert stand for. I used a 'hand written' style font to give the look of it having being written in lipstick. I put black and red roses (connoting passion, feminity), and lips (connoting passion feminity and relating to the advert matter) behind/around the font, complimenting my advert and enhancing the visual appeal to the target audience.
I used a digital camera to take the photos of my model. I took several and choose one, this was based on a criteria that it had to have: the right lighting, and most importantly the lips looked strong and highlighted. I found the digital camera easy to use, it made it easy for me to take good photos and upload them with ease onto my computer. I edited my advert in Photoshop. It was the first time I had used Photoshop but with some instruction found it easy to find my way around the programme and make use of the tool/effects. Photoshop allowed me to construct my advert to be as I wanted it and is where I really made the advert come alive.
My advert represents women as strong and independent; that they are passionate, individual and enjoy being so. They can be successful and social climbers in a patriarchal world.
Thursday, 15 October 2009
Wednesday, 30 September 2009
Cosmetic advert analysis- Dior midnight poison.
The advert for ‘midnight poison’ perfume suggest that buying the perfume will make you deviant, powerful, confident, sophisticated and individual.
This advert is for a perfume by Dior called ‘Midnight Poison’ for women. It is aimed at females from the ages of 15-30. The teenage audience is drawn in by the adverts individuality, confident and beautiful female header who is also playful and energetic. While the older end of the target audience relates to the sophistication and confidence of the ad, the desire to be strong and independent.
The advert features a birds eye shot of a young female, with her eyes looking up directly at the camera, at the reader. Her eyes are the focal point of the picture, they are at the central point of the picture, this is to drawn you eyes to hers; they are inviting the reader into the frame, and are immediately drawn to this point first, then your eyes are directed down to the words, ‘Midnight Poison’ and then ‘A new Cinderella is born’. The ad has been laid out to guide the reader’s eye; this is an affective way of getting the purpose and messages of this advertisement across, and is successful at doing so. The direction of her gaze shows she is confident, her eyes have a powerful hold on the reader, and you are encouraged, by the positioning of her eyes to aspire and to desire to these feelings. Similarly the positioning of her hands shows her confidence, her hands are in a claw like position as If you are in her grasp but at the same time touching her face suggesting she is gentle and passionate as well as being strong and deviant. Her body is positioned in the diagonals of the photo this creates a sense of movement and energy and is designed to stimulate and excite the audience.
This advert is for a perfume by Dior called ‘Midnight Poison’ for women. It is aimed at females from the ages of 15-30. The teenage audience is drawn in by the adverts individuality, confident and beautiful female header who is also playful and energetic. While the older end of the target audience relates to the sophistication and confidence of the ad, the desire to be strong and independent.
The advert features a birds eye shot of a young female, with her eyes looking up directly at the camera, at the reader. Her eyes are the focal point of the picture, they are at the central point of the picture, this is to drawn you eyes to hers; they are inviting the reader into the frame, and are immediately drawn to this point first, then your eyes are directed down to the words, ‘Midnight Poison’ and then ‘A new Cinderella is born’. The ad has been laid out to guide the reader’s eye; this is an affective way of getting the purpose and messages of this advertisement across, and is successful at doing so. The direction of her gaze shows she is confident, her eyes have a powerful hold on the reader, and you are encouraged, by the positioning of her eyes to aspire and to desire to these feelings. Similarly the positioning of her hands shows her confidence, her hands are in a claw like position as If you are in her grasp but at the same time touching her face suggesting she is gentle and passionate as well as being strong and deviant. Her body is positioned in the diagonals of the photo this creates a sense of movement and energy and is designed to stimulate and excite the audience. Her pale skin-suggesting innocence and rouge lips-suggesting passion give her a strong feminine composure, she is powerful and deviant almost similar to that of a femme fatal a connotation with is then associated with the product to help to appeal to the reader. The advert has a commanding blue and black colour scheme; this provokes mystery and illusion inviting you in to the unseen, the dark and nightly, to be seductive and dangerous to be illusive and thus links to the perfume name, ‘Midnight poison’ The fairly tale like dress of the model is to show she is an individual, this appeals to an audience who has aspirations to be so for example teenagers. This also links to the tagline located at the bottom of the advert ‘A new Cinderella is born.’ Suggesting like Cinderella the reader can be‘re-born’ from dull to beautiful, all your hopes and dreams will be achievable with power and confident and independence being an individual women which you shall gain from buying this perfume.
Thursday, 24 September 2009
Thursday, 10 September 2009
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