Cosmetics advert analysis questions

'Freyja is 26. She works for a large branding company agency. She lives alone and has a cat. She works hard and enjoys her job. She likes to be independent and has a strong character. She socialises with friends at the weekend, going to cafes and bars. She is good at balancing her time well between her work and social life, she believes it is important for women to have a good career she enjoys and close friends. She is good with money; she likes high quality lasting products as she feels they are worth the extra cost.
The target audiences for my advert are social climbers and succeeders. They are most likely to be young professionals. I chose to advertise a red lipstick this was because it connotes strength, feminity, power, and naturally stands out- individuality I felt that this perfectly suited the target audience. The advert appeals to the audience by connoting strength, independence, wisdom, success and individuality. Having chosen to advertise a lipstick it was important that the face of the model, being the main focal point of the advert gave connotations of the audience’s ambitions and ideology, I had this in mind when constructing the advert.
The face of the model is highly illuminated making it look radiant; this draws the reader’s eye/attention to the face. A strong radiant face connotes wisdom, power, strength and beauty/purity. The use of simple strong 'classic' make up makes the model look sophisticated, fashionable, feminine and professional. This appeals to the readers ambitions to be individual, strong, and independent. The dark eye make up draws in the reader’s attention to the eyes, it frames them. I decided to have the model looking up in to the sky as this shows she has ambition and that she has hopes/goals, her eyes are locked into the dark and gripping excitement of her fate. This appeals to the audiences ambitions to be successful, to achieve and strive. There is a pleased expression on her face showing that she is confident and happy with who she is and what she stands for. This appeals to my audience because they are confident and stand for what they believe in.
The model is wearing a fur coat; this connotes luxury, strength, and individuality, all these of which can all be linked to success and are all appealing to the target audience. The reader can only see the arm of the coat, enough to be seen and appealing as part of the advert but not too much to distract the readers eye and divert the focal point of the advert. The advert has a strong colour scheme red, black and white, these colours all being strong on there own and also complimenting each together when together. Black is the colour of authority and power, white symbolises innocence and purity. The most emotionally intense colour, red stimulates a faster heartbeat and breathing. It is also the color of love, it draws attention. I chose these colours as they all have connotations of which the target audience aspired to be/where attract to. When designing the logo for the product I knew it had to have a name which could be related to the discussed ideals. When looking at my chosen picture Roxie came into my head, it seemed to fit perfectly and stand for everything I was trying to make my advert stand for. I used a 'hand written' style font to give the look of it having being written in lipstick. I put black and red roses (connoting passion, feminity), and lips (connoting passion feminity and relating to the advert matter) behind/around the font, complimenting my advert and enhancing the visual appeal to the target audience.
I used a digital camera to take the photos of my model. I took several and choose one, this was based on a criteria that it had to have: the right lighting, and most importantly the lips looked strong and highlighted. I found the digital camera easy to use, it made it easy for me to take good photos and upload them with ease onto my computer. I edited my advert in Photoshop. It was the first time I had used Photoshop but with some instruction found it easy to find my way around the programme and make use of the tool/effects. Photoshop allowed me to construct my advert to be as I wanted it and is where I really made the advert come alive.
My advert represents women as strong and independent; that they are passionate, individual and enjoy being so. They can be successful and social climbers in a patriarchal world.