Initial research into the habits of British film auidences - proposal

I am going to do one questionaire for my quantitative and qualitative research. For my research I will focus on two audience segmentations, gender and personality type - favourite colour. I will be asking open(qualitative)and closed (quantitative) questions on marketing; how the audience of Norwich find out about films. I will explore the effectiveness of above and below the line advertising and how gender and personality type influences responses. I will also look at exhibition, the venues in which audiences of Norwich consume film and how their gender and personality type influences their choice.